payment products
Payment products are what Synapto builds with a software platform on top of the payment itself: onboarding, reconciliation, payouts and the value-layer features, such as deposits, pre-authorisation, refund controls and trade accounts, that make the platform's own payments worth more to its customers than a separate provider.
A payment is a commodity. Any provider can authorise a card. What a platform's customers will move for, and stay for, is what sits on top: the deposit taken at booking and captured at check-in; the settlement written back to the invoice so nobody reconciles by hand; the payout statement a seller can read; the refund a staff member can issue up to a limit without calling the owner; the trade account a regular customer can settle at the end of the month. These are payment products. They are features of the platform's software, built on the payment rails, and they are the reason built-in payments is a better product rather than a cheaper rate.
Why it matters: payment products are the second of the four levers for moving existing customers, and the one that holds customers once they have moved. A customer who switched for price can switch back for price. A customer whose month-end reconciliation now takes an hour instead of a day has a reason to stay that no competitor's rate card touches.
Who builds what: Synapto designs and builds the payment products with the platform, on the regulated acquiring partner's rails and SDK. The platform's own developer owns the integration into the platform's product, with a named payments engineer at Synapto alongside, and on the developer's own schedule.