Work out what to charge your customers.
We look at your customers, how they take payments and what your offer gives them. The proposal sets out the pricing, what your platform earns and what our work costs.
What customers pay and what you earn
On a narrow screen, scroll within the table to read every column.
| Component | What it covers | What is agreed |
|---|---|---|
| Payment processing | The cost of processing the supported payment methods for the agreed customer and transaction profile. | The buy rate and relevant fee categories, including applicable interchange, scheme fees and acquiring charges. |
| Your customer price | The payment offer your platform presents to its customers. | Pricing by customer group, the value included and how the price is explained. |
| Platform earnings | Your margin for software platforms, or the platform fee in the marketplace model. | The calculation, billing or split mechanics, reporting and treatment of adjustments. |
| The work Synapto takes on | Understanding your platform, building the payment products, getting customers using them and supporting payments. | What our work costs, what is included and what each team takes on. |
The merchant standard rate shown elsewhere on this site is not a platform buy rate. We work out the platform price from your customers, payment mix and the work you need.
Pricing by customer group
We start from the customers you already have and the payments they take today, including payments processed elsewhere. We look at the mix rather than applying one headline price to every customer.
On a narrow screen, scroll within the table to read every column.
| Customer group | What we examine | Decision to make |
|---|---|---|
| Smaller, occasional users | Payment frequency, transaction size, onboarding effort and support needs. | Whether the offer is useful at their volume and how to explain its cost. |
| Established regular users | Volume, payment methods, workflow needs and the value of payment-linked features. | A sustainable price and a clear reason to move from the existing arrangement. |
| Larger or more complex users | Card and transaction mix, reconciliation, operating requirements and existing terms. | Pricing worked through for that customer, with the needs and assumptions written down. |
These groups are examples, not rate tiers. We work out the right groups from your customers and how they take payments.
Software platforms: gross settlement
Each business is merchant of record for its own payments and is settled in full to its own bank account. Synapto bills the business its payment fees monthly and pays the platform its margin. Your platform sets its price above the agreed buy rate and stays outside the flow of customer funds.
The proposal needs to specify the rate calculation, reporting and treatment of refunds, disputes and other adjustments. An indicative earnings calculation is not the commercial agreement.
Marketplaces: split at capture
When a buyer pays, the payment is split straight away: the seller’s share goes to their balance and your platform fee goes to yours. The money is held by our regulated acquiring partner until it is paid out. This is a different model from software platforms, where each business is settled in full and your margin is paid monthly.
Agree the platform fee, seller terms, payout arrangements and the treatment of refunds and disputes for your marketplace. See the marketplace payment model.
Use numbers you can explain
Start with the customers and payment volume you could bring onto your payments. Then look at how many customers use them, what they process and what your platform earns. Include the cost of our work and the work your own team takes on.
- Choose a customer group and a period to measure.
- Separate what you know from what you are assuming.
- Put the rates, fees and payment terms in writing.
- Agree what each team does before work starts.
Questions before you proceed
We need to understand how your customers take payments and what you need us to do before putting forward a platform price. Start with your product, customer groups and broad payment numbers. We do not ask you to upload a confidential statement here.
No adoption result is promised. Most of what we earn comes from payments your customers actually take, so our income rises with adoption rather than being fixed in advance. Any other charges, and any volume commitments, are written into the proposal before you sign.
More detail for your team
Share the detail with the people who will build, price and run payments with you.
- What we build together
- Commercial model (this page)
- Operations and responsibilities
- Technical evaluation
Start with a payments review
Talk us through your customers, how they take payments and the help you need. We work through the pricing questions with you before putting a proposal together.