For attractions and experiences software
You charge for the software. Your platform can earn on the payments too.
Synapto is the embedded payments partner for UK attractions and experiences software. Ticket sales, timed-entry slots, party and group deposits, gift vouchers redeemed months later. Your platform clears all of it and takes a fee on none of it.
How the money moves
The ticketing your software already runs, from online sale to the gate. Each stop is a ticket or deposit your attractions take today, through a card provider each one arranged alone. We move that ticket revenue onto payments inside your product: each attraction is settled in full, and your margin is paid monthly.
A software fee is a ceiling. Payment volume is not.
Charge a percentage of ticket value as a software fee and you have built a business that scales with your customers, which is the right instinct. But the payment itself, the part that clears every ticket, every deposit and every voucher redemption, still runs on a gateway each attraction connected on its own.
So a busy half-term lifts your customers' takings and the gateway's revenue, and leaves your software fee where it was. If payments in your product is something each customer bolts on themselves, that is the gap.
The commercials
A second revenue line from ticket payments
Most of your attractions already sell tickets and take group deposits, each through a card provider it arranged on its own. We move them onto ticket payments inside your product, in your name and in planned groups, and build the online, gate and payout products that keep them there. Each attraction is settled in full for its takings, and you receive your margin once a month.
Keep the software fee. Add a share of the payment volume your platform already clears, so a record weekend at a soft play centre or a sold-out ghost tour shows up on your side too. Your attractions get pricing agreed to their volume rather than the default rate each of them accepted alone.
- Your own subscription revenue on agreed terms
- A share of the ticket volume your platform already clears
- Revenue that moves with school holidays and peak season
- Commercials in writing before you build anything
The weight
Payment support at peak times, from us
When a payment problem hits on the busiest Saturday of the year, the attraction rings whoever they think owns payments. Today that is you, about a gateway you do not control. With us they reach a named person here who can see the transaction and act. Boarding, verification and the payment support are ours.
- Attractions get an account manager, not a ticket queue
- Boarding, verification and payment support ours
- Checks at onboarding, not on the busiest weekend
- Your support queue stays about software
The rails
Tickets online, tills on the gate, one statement.
Most attractions sell in advance online and again on the door, then wonder why reconciliation is a weekly chore across two providers. Your product can put both on the same rails: card payments online for advance tickets and deposits, card machines and Tap to Pay at the entrance and the kiosk, settling into one account with one statement.
Two flows in this sector are worth handling on purpose rather than by accident. Group rates almost always require the whole party to pay in one transaction, which means the organiser needs a single link for a total they are collecting from other people, not twenty separate ticket sales. And an annual pass is not a ticket at all, it is a subscription: Direct Debit on UK rails, collected monthly, renewing without anyone having to be asked.
- Card payments online for advance tickets
- Card machines and Tap to Pay on the gate
- A single link for a group total, so the group rate applies
- Annual passes on Direct Debit, renewing without a conversation
- Deposits for parties and school bookings
- One settlement, one statement, one person to call
From first call to first revenue
Book a payments review
Bring the rough ticket volume clearing through your platform. We show you what it is worth, in writing.
Scope the integration
Your team builds against our SDK, around your release schedule, with a payments engineer here for the payments questions.
Board your attractions
New customers payments-native from day one, existing ones moved over gradually, onboarded by us.
Earn through peak season
Your revenue line moves with their gate, and an account manager looks after both of you.
Questions
No, it sits alongside it. The software fee is for the software. This is a share of the payment volume, which today earns for the gateway your customers happen to use. Keeping both is the point.
One. Advance tickets online and card payments at the entrance can settle into the same account and appear on the same statement, which usually removes a weekly reconciliation job for the attraction as well.
It is worth a conversation, because a gap between taking money and delivering the experience is exactly what makes some providers nervous and some accounts get frozen mid-season. We would rather understand that pattern at onboarding and underwrite it properly than discover it later.
A thirty-minute payments review
Bring your ticket volume and your questions. We will tell you what moving your attractions is worth and whether we are the right fit, including if we are not.